Marketing Campaign Profitability

This calculates the return on investment (ROI) for any marketing campaign. Use this tool to test different sets of assumptions to see how your marketing program results might vary with different response rates and different conversion rates.

For assistance in improving business profitability please contact us.

Cost of sales is all items that vary in proportion to sales.

Please note for the calculator to work the sales must be higher than the cost of sales.

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Service	Name	Purpose	Expires
	PHPSESSID	This cookie stores a visitor's unique, randomly generated, session id and is used to pass information between site applications to enable them to function correctly. It is forcibly expired when the user closes the browser.	Expires on browser close
	nc_status	This cookie is used to optimise website traffic and distribution of services.	1 day
	nc_sid	This cookie is used to optimise website traffic and distribution of services.	Expires on browser close
	cookie_analytics	This cookie is used to define the option to enable or disable analytic and marketing cookies used for the website.	1 month
	ow_ac	This cookie is used to define whether cookiebar is displayed or not.	1 month
WordPress	wordpress_sec	This cookie stores a visitor's unique, randomly generated, session id and is used to pass information between content management system called WordPress to enable it to function correctly. It is forcibly expired when the user closes the browser.	Expires on browser close
WordPress	wordpress_logged_in_xxxx	Creates a session of the user currently logged into the website through the WordPress login page. This expires upon browser close.	Expires on browser close
WordPress	wp-settings-x	Wordpress sets a few wp-settings-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface. This cookie is only applied to persons logging into the website through WordPress.	Expires on browser close
WordPress	wp-settings-time-x	Wordpress sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface. This cookie is only applied to persons logging into the website through WordPress.	Expires on browser close
WordPress	_icl_current_language	This cookie allows the built in WordPress Multilanguage plugin, to store the user’s current language. This is critical for allowing the site to function properly.	1 day
WordFence	wfwaf-authcookie-(hash)	This cookie is used by the Wordfence firewall to perform a capability check of the current user before WordPress has been loaded. This cookie will only be applied for users who have logged into the website.	Expires on browser close
Litespeed	_lscache_vary	This cookie allows Litespeed to store the user’s login status, the role of current user and if it has admin bar showing or not.	2 days
Litespeed	ls_smartpush	This cookie allows Litespeed to store server settings to help with performance.	2 days

Name	Purpose	Expires
_ga	This helps us count how many people visit by tracking if you’ve visited before.	2 years
_gid	This helps us count how many people visit by tracking if you’ve visited before.	24 hours
_gat_irisOpenWebsite	This helps IRIS Software Group, the developer of the website, to monitor site performance for . The data collected is anonymous and is only used for analysing website performance overall.	24 hours
_gat	This is used for managing the rate at which page view requests are made.	Expires on browser close

Marketing Campaign Profitability

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